Selfridges Opens a Huge GTA 6 Store With a £2,500 Jacket
Rockstar is taking GTA 6 hype to another level, and this time, it’s bringing Vice City straight to London. Selfridges has opened a massive GTA 6-themed shopping experience at its flagship Oxford Street store, featuring more than 60 exclusive items inspired by Rockstar’s upcoming blockbuster.
There’s quite a range of merchandise here, too. Prices start at just £8 for a GTA 6 keychain, but if you’re looking for something a little more extravagant, you can spend a whopping £2,500 on an exclusive varsity jacket.
GTA 6 Merchandise Is Already Selling Out
The Selfridges takeover features a variety of clothing, accessories, and collectibles inspired by GTA 6 and its fictional Vice City. Whether you’re looking for something small to remember the launch or want to splash out on exclusive apparel, there’s plenty to browse if you haven’t already checked out the older official merch store.
However, it seems fans are already rushing to get their hands on the collection. According to VGC, the online queue for the merchandise passed 100,000 people, with some items already selling out shortly after the collection went live.
Live from Selfridges at Oxford Street for the #GTAVI activation🌴
— GTA GFX (@GTAGFX) November 9, 2026
Rockstar are not messing around 🤯 pic.twitter.com/vqqXKwB1oJ
That’s quite the response for a merchandise drop, but considering GTA 6 is arguably one of the most anticipated games of all time, it’s hardly surprising.
With more than 60 items available, Rockstar and Selfridges have given fans plenty of ways to bring a little piece of Vice City into the real world. Just be prepared to spend a pretty penny if you’re eyeing that £2,500 varsity jacket, if you haven’t already dropped 400$ on the collector’s box.